n estate agent is closing all four of its high street branches to take space in a large office building where it will operate as a ‘hub’.
Orchards of London has been operating out of offices in Shepherds Bush, Acton, Chiswick and Ealing. It has already closed the Shepherds Bush branch ahead of the move to its new home, West World, in mid-December.
Five new jobs have been created and a spokesperson stressed: “This is an offensive move, not a cost cutting defensive one – it reflects the changing environment, and the fact that high streets no longer have the footfall they did, and are expensive.
“Business can be better run from a hub and resources used better.”
“This is a positive move that will enable us to scale up more easily and take advantage of improvements in technology whilst enhancing the customer experience by being available when, and how, they want, in today’s 24/7 environment.”
Group managing director Liam Doherty added: “We believe that ‘tinkering around the edges’ of estate agency is tantamount to standing still.